Sunday 30 December 2012
Wednesday 26 December 2012
Print Product: Album's Front Cover (Draft Three)
After we created the first and second draft of
our album front covers, we tried to experiment with the image and fonts so that
we could find the right one which makes our album front cover look professional
which follows the right conventions needed to make a CD cover successful. As a
result we produced the following CD front covers.
Tuesday 25 December 2012
Saturday 22 December 2012
Monday 10 December 2012
Magazine advert analysis of Drake 'Take Care' Album
The magazine
advert only consists of the basic information that the audience would need such
as the artists name and the name of the album. However, on the bottom of the
advert the audience can see names of featured artists such as Rihanna, Lil Wayne
and Nicki Minaj. As a result this would target other audiences who listen to
these featured artists and may purchase the album to listen to their featured
song. On the bottom of the page the
advert has small images of the record labels Drake is signed to who have helped
Drake produce and create the album which are Cash Money Record and Universal
Republic.
After
analysing this magazine advertisement some of the ideas I would use from this
are the font of the artists name and the image used on the advertisement. This
is because the name ‘Drake’ is in a large font which eye catchy and appeals to
the audience telling them which artist the album belongs to. The image used on
this advertisement is the same as the one used on Drakes album cover which
would make the audience remember this image so that they know what the album
looks like when they go in stores to purchase it.
Sunday 9 December 2012
Magazine advert analysis of Rihanna 'Rated R' Album
The
advertisement mainly consists of three colours which are black, white and red.
These colours are symbolic as the colour black symbolises fear, anger and pain.
The colour white symbolises purity and innocence and the colour red symbolises
love, danger and aggression. All three of these colours relate to the album as
they represent Rihanna’s feelings and what she is going through. The magazine
advertisement has a torn effect in the middle going across the page which is
effective as it has blocked writing on it. This effect could be used to show
the audience that she has been torn apart as her name is on the torn side and
her image is on the opposite side. The name of the artist is also in blocked
writing which attracts the audiences’ attention which is crucial for
advertisement as it shows the audience who the album belongs to. In contrast,
the writing under it is in small font which looks simple and balances the whole
look of the advert.
In the
magazine advertisement the name of Rihanna’s two songs are written in bold and
red which stands out and attracts the audiences’ attention as it looks eye
catchy. Also the colour red is a stereotypical colour of the RnB genre which connotes
love, pain and hurt. The name of these two songs stand out as the font is large
which means that the target audiences for these two songs are more likely to
buy the album. The advert also uses the parental advisory symbol which is
important as it indicates the type of content the album consists of so that
they can take into account whether it’s suitable if they want to buy it for
their children.
Saturday 8 December 2012
CD Digipak analysis of Drake 'Take Care'
![]() |
Drake's 'Take Care'Album Cover |
In the
background we can see that there is a picture and gold figure of a bird which symbolises
freedom. This connotes that he might have been trapped in a relationship as a
result, himself and his girlfriend are now free to live their own lives how
they want. The album ‘Take Care’ is about fighting for the person you love. In
the cover we can see that Drake has lost the fight as he is sitting alone on a table.
The fact that he has not shaved also suggests that he is going through severe
depression. One of the main colours used in this cover is the colour gold in
‘Take Care’. The colour gold symbolises power and strength where we can see
that Drake is rich and wealthy and has everything apart from his love who is
Rihanna. Even though she is not in the album cover she is in the song hence he
is telling her to take care of herself now that they have split up. Another
colour used is black which symbolises sadness, unhappiness and wealth which is
exactly what Drake is going through even though he is wealthy and capable
enough to afford anything he wants.
From this
album cover I would use a medium shot when creating the album cover of the
music video myself and my group produce. This is because through a medium shot
the audience can see what is inside the mise en scene as well as the artist’s
facial expressions and emotions. I could also use the layout of this album
cover as it breaks the convention of having the artists’ name on the front
cover so that the audience know who the album belongs and who the artist is
that sang the album.
The track
listing in this cover is in the centre compared to Jay Sean’s ‘The Mistress’
whose is on the left. This makes it easier for the audience to read the track
list as it is straightforward and simple. There is also the use of typography
as the colour of the font is gold which is the same colour used on the album’s
front cover hence symbolising power and strength which contrasts with the
black. On the bottom of the inside cover case is a small paragraph of
recognition from the artist to say who helped to create and produce the album
which gives the audience the ideas who is part of it and have more information
of the artist bringing them closer whilst knowing the artist is sincere. There
is also the use of record labels which is shown on the bottom of the cover
which allows the audience to see who helped to release the album and what
record company the artist is signed to. In this case it is Cash Money Records
and Universal Republic.
Some of the
elements I would use from this inside cover is the use of colour and layout.
This is because the inside cover does not have an image of the artist but is
simple where the track list is listed in the middle which keeps it
straightforward for the audience to read. The inside cover is also consistent
as it uses the same colours which are on the album’s front cover. As a result I
can use these ideas to make sure that the album covers me and my group members
produce look professional and follow the conventions of a CD album.
Monday 3 December 2012
Survey Monkey
After we produced our music video we used survey monkey to make a survey where we would gain feedback from people telling us if they liked our music video and whether the storyline was clear to understand. As a result this showed us if our music video was successful or not and who our target audience are. The link below is the survey we created.
Friday 30 November 2012
Music Video
The following link is the music video myself and my group have produced for this coursework.
Tuesday 20 November 2012
Before editing
Before we start to edit and produce our music video we
decided to watch all of our footage and select the best clips which we can use
for our music video. As a result when we transferred our footage from the
camera onto the IMac we opened final cut pro and created separate folders for
our footages based on the level of quality. This will make it easier for us to
edit as we will know where to find a particular footage as we have shot the
same scene a number of times.
Wednesday 14 November 2012
Day of the music video shoot
![]() |
View from the Golden Jubilee Bridge in Westminster |
Today, we went central London to shoot our music video. We
reached at our filming location which was the Golden Jubilee Bridge in Westminster
at around 3pm where we managed to get the perfect lighting we wanted which was
sunset. Due to sunset some of the difficulties we faced today were that the sun
blocked our actors in the camera as a result we had to wait for the sun to move
so that we could get accurate and professional shots needed for our video. The
bridge also got a lot busy during rush hour which made it harder to film as we
had members of the public walk through the scenes whilst we were filming a
particular verse. As a result we had to start from the beginning as we wanted
to make sure our shots were realistic where tried to follow the convention of
using a range of different camera angles and shots.
We finished shooting at 5pm where we managed to get all the
shots needed from this location as a result it was good that we decided as a
group not to choose Trafalgar square as our second location. This is because we
lost daylight and the location was busier compared to the bridge as it’s a big
tourist attraction making it harder for us to shoot our video.
Sunday 11 November 2012
Planning for the day of shoot
As a group this week we have been planning thoroughly for our
shooting which is on the 14th November in order to make sure that we
are organised and know what kind of camera angles and shots we want for our
music video. This will make it easier for us to shoot our music video as we
will know what to do and how to position our actors.
Friday 2 November 2012
Planning for the music video shoot
This week I am carrying out some independent research to look
at the clothing of artists in Hip Hop music videos. I looked at music video
such as ‘Ouch’ by N Dubz as well as Jay Sean’s song ‘Where Do We Go’ where I have
found that artists in Hip Hop music videos mostly dress in casual clothing. As
a result, we will take into account the clothing worn in existing music videos
to decide what the actor in our music video will wear.
Wednesday 24 October 2012
Jay Sean - She Has No Time lyrics
Hold on a
sec let me just get this straight you're leaving now
You go and do that shit and tell me that we're even now
It ain't no way to right the wrong I did I know it's wack
But you don't go and fuck someone else just to get me back
Look I'm a man, we do some things that ain't planned
I didn't even know her name I didn't even ask
Man I wasn't thinking at all, at all
I know you don't think love and lust can be two different thing
But there are men in every strip club wearing wedding rings
And I ain't say this right
And I'm just saying the truth
That we don't think alike
We ain't made the same as you
I don't carry no emotions for that other chick
Ain't no relationship look I was on some selfish shit
But I love you girl and you know that
You know that so won't you come back
Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said
I'm pretty sure that right now my words are kinda useless
And even as I say them I hear bullshit and excuses
But I'd rather be real and tell you for a lot of us
It's a conscious effort not to stray and stay monogamous
And you can tell your girls and they'll think I'm a jerk
But I'm willing to do anything girl to make it work
Cause now I just regret it
Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said
And ever since then it's been weighing on my mind
Weighing on my mind
That's why I couldn't hold a lie
And told you everything that happened thinking that would make it right
I should have lied I should have lied
Cause you'd have took the guilt out of me
But it changed the way that you see me
I see you
Can't let this slide
Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said
You go and do that shit and tell me that we're even now
It ain't no way to right the wrong I did I know it's wack
But you don't go and fuck someone else just to get me back
Look I'm a man, we do some things that ain't planned
I didn't even know her name I didn't even ask
Man I wasn't thinking at all, at all
I know you don't think love and lust can be two different thing
But there are men in every strip club wearing wedding rings
And I ain't say this right
And I'm just saying the truth
That we don't think alike
We ain't made the same as you
I don't carry no emotions for that other chick
Ain't no relationship look I was on some selfish shit
But I love you girl and you know that
You know that so won't you come back
Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said
I'm pretty sure that right now my words are kinda useless
And even as I say them I hear bullshit and excuses
But I'd rather be real and tell you for a lot of us
It's a conscious effort not to stray and stay monogamous
And you can tell your girls and they'll think I'm a jerk
But I'm willing to do anything girl to make it work
Cause now I just regret it
Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said
And ever since then it's been weighing on my mind
Weighing on my mind
That's why I couldn't hold a lie
And told you everything that happened thinking that would make it right
I should have lied I should have lied
Cause you'd have took the guilt out of me
But it changed the way that you see me
I see you
Can't let this slide
Says she has no time
She said she said
She said she said
Says she has no time
She said she said
She said she said
Monday 15 October 2012
Recce
Recce
![]() |
Golden Jubilee Bridge |
Another risk can be that as
there will be a lot of people, our equipment may be pushed around which again
may lead to the cameras or tri-pod being damaged. To avoid this we will try to
record when the bridge is less busy.
We will also need to take the weather in consideration
as the bridge may become slippery if it rains. Our equipment will also be
effected by rain as the water may leak inside the camera.
The barriers are pretty low on the bridge, we will need
to be more careful as the main character will be leaning against the barriers.
We will also try to avoid slippery surface on the barriers just for extra
precaution as the character may slip or fall.
![]() |
Trafalgar Square |
Our second location will be
in Trafalgar square. We will be recording our mid-way shots of the video.
Once again the risks here
can be that our equipment may fall in the fountain as we will be setting our
equipment near the fountain. This may
lead to the recording being cancelled as well as our pre-recordings may be lost
as a result, precautions must be taken to avoid such incidents.
We will also have to manage
our filming well as this location is really busy. This also raises a concern of
taking extra care with the equipment as people may trip over the bags and
tripod.
![]() |
Studio |
The third and final location of our music video will be the
studio where we will be able to get simple and effective footage by using a
black back drop.
Some of the risks in the studio is
that there will be many cables and wires. As a result, we will have to be extra
careful that no one falls over or touches exposed wires as it could possibly
cause an injury or damage the equipment which will delay filming.
Another risk is that we should not use
equipment that we are unfamiliar with or have not been instructed to use. We
will also inspect equipment before we use it in order to make sure it is not
damaged (e.g. exposed wires). This will keep us safe whilst we filming.
Sunday 14 October 2012
Talent Release
Before we found the actors for our video, me and my group members
were considering of holding auditions for anyone who was willing to take part in
our music video. However before we held these auditions we found that two of
our friends were willing to play the role of the couple as a result we no longer held auditions.
Saturday 13 October 2012
Location release
As a group we decided to shoot our video on the Golden Jubilee
bridge and the college as a result we were not required to get location release
forms. This is because the Golden Jubilee Bridge is open and accessible to all members
of the public. However, in order to shoot our video in the studio in the
college we had to take
permission from the media technical who allowed us to book the studio for few days.
permission from the media technical who allowed us to book the studio for few days.
![]() |
Location release form for the college studio |
Friday 12 October 2012
Friday 5 October 2012
Class Presentation/Pitch
We have presented our video
plan to the class in order to gain some feedback on the positives and negatives
of our initial ideas for the music video. Our presentation to the class about
our music video on Jay Sean - 'She has no time' was approved however, there
were some concepts that the class mentioned that there was room for
improvement.
Firstly,
the song itself was liked by everyone; on the other hand some people mentioned
that our location can be improved in order to have a higher standard of
performance. For example, our opening scene was going to be in the heart of
‘Leicester Square’ but they thought this was not suitable for the opening scene
as it would be too busy and could make filming difficult. The audience gave us positive
feedback on some of the shots we mentioned we were going to use; they were
suitable for the lyrics and it created a good image in our heads of how the
whole video would look like. Some of the shots we mentioned we aren't able
to do as we do not have the right equipment and skills to do so.
Overall, the audience liked our presentation. They were accepting most of the concepts we mentioned that would be taking place in our music video. Some suggestions were given which have taken into account and made changes in order to make the video as professional as possible
Thursday 4 October 2012
Monday 1 October 2012
Treatment: Second Draft
Treatment - She Has No Time
(Second Draft):
The music video will
start on the Golden Jubilee Bridge where the male character will be looking at
the view over the bridge. He will then see his girlfriend walking towards him
on the right whilst she is texting. At this point he will confront her and take
her mobile phone away from her by snatching it from her hands showing the
audience that he is furious and angry. At this point, the song will start and
the male character will be singing the song to his girlfriend making it look as
though he is shouting at her leading to an argument. After this scene the
location will change to the studio where the male character will lip-sync the
second verse by making direct mode of address to the camera which will connect
with the audience as it shows that he is expressing his emotions and feelings
to us. During this scene there will be the use of flashbacks which will be in
black and white making it clear to the audience that these are past memories of
the couple being together. This will lead to the chorus where the couple will
argue and the camera will go back and forth showing flashbacks of their good
times after the argument.
Another
location that will be used is the field at the back of our college. This is
where the male character will sing the third verse of the song to the camera
without his girlfriend. After this verse finishes the camera will go back to
the bridge scene where the male character will sing the last and final verse of
the song including the chorus. As a result a result the music video will end
with a slow motion hand drift effect as the couple depart. In this scene the
audience will see the couple walking in opposite directions as they walk out
the mise en scene.
Monday 24 September 2012
Treatment: First Draft
Treatment
- She Has No Time (First Draft):
The
location then changes to Trafalgar square where the male character walks down
the stairs where he is singing to the camera with different camera angle shots
showing his body language and facial expressions. We then go into another scene
where the male character is in the studio with low key lighting effects singing
to the camera. As a result the music video ends where the last shot is of the
couple walking in opposite directions.
Monday 17 September 2012
Case Study 3
Jay Sean ft Tyga – Sex 101
![]() |
Music Video of 'Sex 101' |
The music video is about Jay Sean who is already in a
relationship but is not able to stay loyal to one person but instead has
affairs with many other women even though he feels guilty and knows that what
he is doing is wrong. The video follows a narrative where the audience can see
Jay’s actions from start to finish and he enters the house and ends in the
shower with his mistress at the end.
The music video also
represents women as sex objects as Jay has control over them. This can be seen
during the video where there is a medium shot of Jay sitting on the bed and
singing to the camera whilst there are two bisexual women trying to seduce him.
Most of the young women used in the video are wearing lingerie’s looking
attractive and appealing to the opposite sex. This relates back to the idea of sex 101 where
women are stereotypically seen as sex objects that men have power and control over. In this
scene, the two bisexual women who seduce Jay Sean are on the bed whilst he
makes direct mode of address to camera whilst lip syncing the song without
giving the two women any attention.
The target audience for this song would be adults interested
in the genre of R&B. This is because the music video has sexual reference
throughout and footage which would be unsuitable for teenagers and children. The
target audience would be encouraged to buy the record through social network
and interviews made by the artists to promote the song. Artists would also keep
competitions by giving their target audience gifts relating to the album. This
can be done by using websites such as Twitter and Facebook where fans would
have to answer questions by the artist and many more. Another way in which the
target audience would be encouraged to buy the record would be if the song is
priced low or if it is on sale for a limited amount of time. As a result more
people would buy the song before the price rises and the artist would make a
profit.
Case Study 2
Drake ft Rihanna - Take Care
The music video is about Drake and
Rihanna who are characters in the video portraying that every relationship has
its ups and downs. There is also the use of animals such as a bull and fish to
show metaphorically that Drake is a bull who is full of rage, stubborn and uncontrollable
whereas; Rihanna is the fish that is calmer hence showing a contrast of two characters.
In the video we see a range of
different camera angles used such as long shot, close up, medium shot and many
more. At the start of the music video there is a medium shot of Rihanna and
Drake who look lonely. This is followed by a close up where the audience can
see Drake’s facial expressions where he looks hurt and heartbroken. At this
point the song starts and Drake makes direct contact with the camera which
makes the audience feel as though Drake is singing to them and expressing how
he feels. This can also be seen through Drakes body language which is seen
through a long shot where he sings to the camera about his relationship. The
audience can also see Rihanna’s facial expressions through a close up shot
where Drake sings the line ‘You've
seen all my mistakes so look me in my eyes’. At this point Rihanna looks depressed,
hurt and miserable as she makes direct contact with the camera hence connecting
with the audience and telling them through her eyes how she feels.
During
the video we see many shots of Rihanna in Drakes arms where they are hugging.
This relates back to the concept of the ups and down in a relationship by
showing that they are together one minute and break up another. However after
this, the atmosphere of the song and video changes as
Drake starts singing ‘One time, been in love one time you and all your girls in the club one time all so convinced that you're
following your heart cause your mind don't control what it does sometimes. We
all have our nights though. Don’t be so ashamed, I've had mine, you've had yours, we both know, we know.’ From this it is
clear that Drake is angry with Rihanna possibly because she made a wrong
decision when she went to a club
with her friends. As a result Rihanna replies back to him near the end of the
song saying ‘I know you've been hurt by
someone else. I can tell by the way you carry yourself. If you let me, here's
what I'll do. I'll take care of you, I've loved and I've lost.’ This means that
she knows that Drake has been through something similar to her but she has now
fallen in love with him. This is seen through a close up where she looks honest
and truthful. In this scene the audience see Rihanna singing to the camera
looking isolated and lonely, the scene then changes half way where she is
hugging Drake and sings the line ‘I’ll take care of you’ where she makes direct
mode of address to the camera. As a result she sings this line as an indirect
to Drake expressing her love towards him.
The music video is a performance by Drake and Rihanna who express
their feelings for each other whilst showing the audience that every
relationship has its ups and downs. The video is shot in a studio where the
mise en scene for every scene in simple and clear in a way that the background
is simple and natural. This is because it allows the audience to fully focus on
the artists who are singing. For example a simple background helps the audience
see Rihanna’s and Drakes facial expressions throughout the song. The video consists
of dark colours throughout such as black, grey, white and dark shades of blue
and green. These colours are symbolic as they represent different things. For
example Drake wears the colour black which represents sorrow, distress and
pain. On the other hand Rihanna wears the colour white which represents purity and
innocence.
The target audience for this record would be teenagers and young
adults who like the genre R&B. They would also be encouraged to buy the
record through social network websites where they can preview the song and
listen to it. The artists would also promote the song through Twitter and
Facebook by keeping competitions for their target audience which would
encourage them to buy the record. Also,
by having the target audience buy records will mean that the record label and
artist will make a profit and have enough money to release and produce a new
song or album for their audiences.
In conclusion, some of the ideas I would take from this video are the special effects used such as the background colours. This is because the colours used the in background are consistent throughout the video which makes the video clear to understand and helps the audience to keep their focus on the artists who are singing by looking at their facial expressions. The background colours are of three colours which are Black, grey and white which blend together. This is a contrast as black is the opposite of white and they both have the two different meanings where black not only symbolises pain and sorrow but it also represents power and authority. Hence when the audience see Drake’s arms around Rihanna it shows that he has got power and control over her. On the other hand Rihanna wears white showing that she is innocent and the opposite to Drake. I would use these colours in the studio where the music video would have cuts between the location and the studio. This will make the music video more symbolic and representative.
In conclusion, some of the ideas I would take from this video are the special effects used such as the background colours. This is because the colours used the in background are consistent throughout the video which makes the video clear to understand and helps the audience to keep their focus on the artists who are singing by looking at their facial expressions. The background colours are of three colours which are Black, grey and white which blend together. This is a contrast as black is the opposite of white and they both have the two different meanings where black not only symbolises pain and sorrow but it also represents power and authority. Hence when the audience see Drake’s arms around Rihanna it shows that he has got power and control over her. On the other hand Rihanna wears white showing that she is innocent and the opposite to Drake. I would use these colours in the studio where the music video would have cuts between the location and the studio. This will make the music video more symbolic and representative.
Case Study 1
The
music video I will analyse for this case study is a song by Jay Sean called
‘Where do we go’ from his album called ‘The Mistress’. The music video is about
Jay Sean who looks emotional and distressed as his relationship changes and
needs to make a decision on where his relationship stands and what he needs to
do.
The
music video has been shot in Miami. There have been many locations used in the
video such as, the recording studio, Jay Sean’s house and the streets of
Miami. The reason why these locations have been chosen is to show
the audience the everyday life of Jay Sean and the fact that he can be rich and
afford to buy an expensive Bentley but one thing he can’t buy is love because
it’s priceless. The video has been shot as a narrative showing Jay writing his
song ‘Where do we go’ and being in the recording studio. In this scene we see a
long shot of Jay walking down a corridor in the recording studio where the
audience can see records on the wall in the mise en scene portraying that Jay
has been a success in music but not in love. There is also a use of a extreme
close up showing Jay sing the words ‘Where do we go’ followed by a long shot of
him driving to an unknown destination relating back to the idea that he feels
lonely without his girlfriend and doesn't know what to do or where to
go.
The
music video uses a range of different camera angles such as over the shoulder,
medium close up, long shot, high angle shot, extreme close up and many more.
The first scene opens with an over the shoulder shot of Jay Sean writing the
song in a notebook which he tosses back after a little while. This shows that
Jay Sean is writing a song for his girlfriend which makes him emotional and
saddened as he doesn't know which direction his relationship is
heading in and doesn't want to break up with his girlfriend. During
the video we can see many close-up shots where we see Jay Sean’s facial
expressions who looks confused, hurt and concerned about his relationship. This
connects to the audience as it looks as though Jay Sean is singing directly to
his audience and expressing his feelings by making direct contact to the camera
making it realistic and understandable. Throughout the video we see parts of
Jay Sean’s everyday life where he looks distracted, depressed and miserable
over the whole situation. This is portrayed through a medium shot where we can
see that Jay Sean sets a game of pool up for himself but decides not to play it
last minute and walks away heartbroken. The last scene opens with a long shot
of Jay Sean driving his Bentley down the road on his own and goes for a walk
where he seems lonely and wants some time to think about his relationship. In
this scene there are many close up’s used and a extreme close shot where the
audience can see Jay Sean lip sync the song word for word as though he is
singing it to the audience and expressing his emotions.
The
music video uses various types of editing techniques such as cut and fades. The
video uses many cut away shots to show that there will be a change of scene but
the camera will come back to the first scene later during the video. There is
also the use of fades which help link each scene onto each other which makes
the video look consistent and professional give the video a good flow. The
video includes a tracking shot where the camera follows Jay’s journey as he is
driving. This makes the audience feel as though they are going with Jay to a
particular location which is unknown. This is followed by a panning shot where
we see a medium shot of Jay walking down a street in Miami looking lost,
isolated and miserable whilst people behind him are with their friends or
partners. This is portrayed as the focus changed to Jay only as there is a use
of depth of field where the background is blurred allowing the audience to see
Jay’s facial expressions and emotions.
The
target audience for this video are people who like the genre R&B and slow
jams. This is because the video is a slow jam which has a consistent beat
throughout the song. This is because the motive of the song is to connect with
the audience and show them how Jay is feeling about his relationship. As a result
the cutting rate is average throughout the video which helps to keep a calm
atmosphere. The target audience are encouraged to buy the record through social
network websites and interviews made by the artist. This is because Jay Sean
would use Twitter and Facebook to promote his single by keeping competitions
for his fans and getting other artists to spread the word about his record
helping him make sales.
In
conclusion, some of the ideas I would take from this video would be the colour
scheme. This is because the video mainly uses dark colours such as black, grey,
brown, blue and many more. However one colour that is used the most is the
colour black which symbolises sorrow, pain and regret. I would also use a
range of different camera angles and editing techniques such as panning shots,
tracking shots, cut and fade in order to make the video more appealing to the
audience and interesting to watch. This is because the editing techniques help
to attract the audience to the video and help to show the location and emotions
of the artist.
Friday 14 September 2012
Song Selection
We have
decided as a group to produce a music video rather than a short video as we thought
we would be able to have a professional looking performance. This is
because a short film would require more attention towards the script in order
to make it more successful whereas the music video is purely based on footage
and lip-syncing. Furthermore, we chose the song by Jay Sean - 'She has no time'
as we like him as an artist and admire the type of music he creates as well as
the lyrics of this particular song.
Monday 10 September 2012
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