Treatment: First Draft

Treatment - She Has No Time (First Draft):

The music video will start off on a bridge with the male character looking to the view off the bridge. When he looks to the right he sees his girlfriend walking towards him and once they are together he tears up a note written by his girlfriend for him and throws the pieces into the air. As a result the song starts and the male character lip-syncs the song as though he is shouting at her on the bridge. The location changes where the male character makes direct mode of address to the camera making it look as though he is singing to the audience and expressing his emotions and feelings. After this the scene ends and it goes back to the first scene on the bridge where there is a slow motion effect as the couples hands drift apart. Hence the audience can see the female walking towards the camera as she makes her way off the bridge whilst her boyfriend is on the other side of the bridge watching her go. We then have a shot of the male character singing to the camera where he then sees a couple walk by holding hands and talking. This reminds him of the good times he had with his girlfriend and regrets cheating on her.

The location then changes to Trafalgar square where the male character walks down the stairs where he is singing to the camera with different camera angle shots showing his body language and facial expressions. We then go into another scene where the male character is in the studio with low key lighting effects singing to the camera. As a result the music video ends where the last shot is of the couple walking in opposite directions.

Case Study 3

Jay Sean ft Tyga – Sex 101

Music Video of  'Sex 101'

The music video is about Jay Sean who is already in a relationship but is not able to stay loyal to one person but instead has affairs with many other women even though he feels guilty and knows that what he is doing is wrong. The video follows a narrative where the audience can see Jay’s actions from start to finish and he enters the house and ends in the shower with his mistress at the end.

The music video also represents women as sex objects as Jay has control over them. This can be seen during the video where there is a medium shot of Jay sitting on the bed and singing to the camera whilst there are two bisexual women trying to seduce him. Most of the young women used in the video are wearing lingerie’s looking attractive and appealing to the opposite sex. This relates back to the idea of sex 101 where women are stereotypically seen as sex objects that men have power and control over. In this scene, the two bisexual women who seduce Jay Sean are on the bed whilst he makes direct mode of address to camera whilst lip syncing the song without giving the two women any attention.

The target audience for this song would be adults interested in the genre of R&B. This is because the music video has sexual reference throughout and footage which would be unsuitable for teenagers and children. The target audience would be encouraged to buy the record through social network and interviews made by the artists to promote the song. Artists would also keep competitions by giving their target audience gifts relating to the album. This can be done by using websites such as Twitter and Facebook where fans would have to answer questions by the artist and many more. Another way in which the target audience would be encouraged to buy the record would be if the song is priced low or if it is on sale for a limited amount of time. As a result more people would buy the song before the price rises and the artist would make a profit.

In conclusion, some of the ideas I would take from this music video to put into mine would be the types of camera angles and shots used. For example I could use a tracking shot to keep the audience watching the video in suspense. I would also use the colour scheme of black and white as used in the video. This is because as Jay wears the colour black it represents pain, authority and power. This is represented throughout the song as pain is shown as Jay knows that what he is doing wrong however, he also has control over the women in the house showing that he has power over them. 

Case Study 2

Drake ft Rihanna - Take Care

The music video is about Drake and Rihanna who are characters in the video portraying that every relationship has its ups and downs. There is also the use of animals such as a bull and fish to show metaphorically that Drake is a bull who is full of rage, stubborn and uncontrollable whereas; Rihanna is the fish that is calmer hence showing a contrast of two characters.

In the video we see a range of different camera angles used such as long shot, close up, medium shot and many more. At the start of the music video there is a medium shot of Rihanna and Drake who look lonely. This is followed by a close up where the audience can see Drake’s facial expressions where he looks hurt and heartbroken. At this point the song starts and Drake makes direct contact with the camera which makes the audience feel as though Drake is singing to them and expressing how he feels. This can also be seen through Drakes body language which is seen through a long shot where he sings to the camera about his relationship. The audience can also see Rihanna’s facial expressions through a close up shot where Drake sings the line ‘You've seen all my mistakes so look me in my eyes’. At this point Rihanna looks depressed, hurt and miserable as she makes direct contact with the camera hence connecting with the audience and telling them through her eyes how she feels.

During the video we see many shots of Rihanna in Drakes arms where they are hugging. This relates back to the concept of the ups and down in a relationship by showing that they are together one minute and break up another. However after this, the atmosphere of the song and video changes as Drake starts singing ‘One time, been in love one time you and all your girls in the club one time all so convinced that you're following your heart cause your mind don't control what it does sometimes. We all have our nights though. Don’t be so ashamed, I've had mine, you've had yours, we both know, we know.’ From this it is clear that Drake is angry with Rihanna possibly because she made a wrong decision when she went to a club with her friends. As a result Rihanna replies back to him near the end of the song saying ‘I know you've been hurt by someone else. I can tell by the way you carry yourself. If you let me, here's what I'll do. I'll take care of you, I've loved and I've lost.’ This means that she knows that Drake has been through something similar to her but she has now fallen in love with him. This is seen through a close up where she looks honest and truthful. In this scene the audience see Rihanna singing to the camera looking isolated and lonely, the scene then changes half way where she is hugging Drake and sings the line ‘I’ll take care of you’ where she makes direct mode of address to the camera. As a result she sings this line as an indirect to Drake expressing her love towards him.

The music video is a performance by Drake and Rihanna who express their feelings for each other whilst showing the audience that every relationship has its ups and downs. The video is shot in a studio where the mise en scene for every scene in simple and clear in a way that the background is simple and natural. This is because it allows the audience to fully focus on the artists who are singing. For example a simple background helps the audience see Rihanna’s and Drakes facial expressions throughout the song. The video consists of dark colours throughout such as black, grey, white and dark shades of blue and green. These colours are symbolic as they represent different things. For example Drake wears the colour black which represents sorrow, distress and pain. On the other hand Rihanna wears the colour white which represents purity and innocence.

The target audience for this record would be teenagers and young adults who like the genre R&B. They would also be encouraged to buy the record through social network websites where they can preview the song and listen to it. The artists would also promote the song through Twitter and Facebook by keeping competitions for their target audience which would encourage them to buy the record.  Also, by having the target audience buy records will mean that the record label and artist will make a profit and have enough money to release and produce a new song or album for their audiences.

In conclusion, some of the ideas I would take from this video are the special effects used such as the background colours. This is because the colours used the in background are consistent throughout the video which makes the video clear to understand and helps the audience to keep their focus on the artists who are singing by looking at their facial expressions. The background colours are of three colours which are Black, grey and white which blend together. This is a contrast as black is the opposite of white and they both have the two different meanings where black not only symbolises pain and sorrow but it also represents power and authority. Hence when the audience see Drake’s arms around Rihanna it shows that he has got power and control over her. On the other hand Rihanna wears white showing that she is innocent and the opposite to Drake. I would use these colours in the studio where the music video would have cuts between the location and the studio. This will make the music video more symbolic and representative.

Case Study 1

Jay Sean's 'The Mistress' album

Jay Sean - Where Do We Go

The music video I will analyse for this case study is a song by Jay Sean called ‘Where do we go’ from his album called ‘The Mistress’. The music video is about Jay Sean who looks emotional and distressed as his relationship changes and needs to make a decision on where his relationship stands and what he needs to do.

The music video has been shot in Miami. There have been many locations used in the video such as, the recording studio, Jay Sean’s house and the streets of Miami.   The reason why these locations have been chosen is to show the audience the everyday life of Jay Sean and the fact that he can be rich and afford to buy an expensive Bentley but one thing he can’t buy is love because it’s priceless. The video has been shot as a narrative showing Jay writing his song ‘Where do we go’ and being in the recording studio. In this scene we see a long shot of Jay walking down a corridor in the recording studio where the audience can see records on the wall in the mise en scene portraying that Jay has been a success in music but not in love. There is also a use of a extreme close up showing Jay sing the words ‘Where do we go’ followed by a long shot of him driving to an unknown destination relating back to the idea that he feels lonely without his girlfriend and doesn't know what to do or where to go.

The music video uses a range of different camera angles such as over the shoulder, medium close up, long shot, high angle shot, extreme close up and many more. The first scene opens with an over the shoulder shot of Jay Sean writing the song in a notebook which he tosses back after a little while. This shows that Jay Sean is writing a song for his girlfriend which makes him emotional and saddened as he doesn't know which direction his relationship is heading in and doesn't want to break up with his girlfriend. During the video we can see many close-up shots where we see Jay Sean’s facial expressions who looks confused, hurt and concerned about his relationship. This connects to the audience as it looks as though Jay Sean is singing directly to his audience and expressing his feelings by making direct contact to the camera making it realistic and understandable. Throughout the video we see parts of Jay Sean’s everyday life where he looks distracted, depressed and miserable over the whole situation. This is portrayed through a medium shot where we can see that Jay Sean sets a game of pool up for himself but decides not to play it last minute and walks away heartbroken. The last scene opens with a long shot of Jay Sean driving his Bentley down the road on his own and goes for a walk where he seems lonely and wants some time to think about his relationship. In this scene there are many close up’s used and a extreme close shot where the audience can see Jay Sean lip sync the song word for word as though he is singing it to the audience and expressing his emotions.

The music video uses various types of editing techniques such as cut and fades. The video uses many cut away shots to show that there will be a change of scene but the camera will come back to the first scene later during the video. There is also the use of fades which help link each scene onto each other which makes the video look consistent and professional give the video a good flow. The video includes a tracking shot where the camera follows Jay’s journey as he is driving. This makes the audience feel as though they are going with Jay to a particular location which is unknown. This is followed by a panning shot where we see a medium shot of Jay walking down a street in Miami looking lost, isolated and miserable whilst people behind him are with their friends or partners. This is portrayed as the focus changed to Jay only as there is a use of depth of field where the background is blurred allowing the audience to see Jay’s facial expressions and emotions.

 The target audience for this video are people who like the genre R&B and slow jams. This is because the video is a slow jam which has a consistent beat throughout the song. This is because the motive of the song is to connect with the audience and show them how Jay is feeling about his relationship. As a result the cutting rate is average throughout the video which helps to keep a calm atmosphere. The target audience are encouraged to buy the record through social network websites and interviews made by the artist. This is because Jay Sean would use Twitter and Facebook to promote his single by keeping competitions for his fans and getting other artists to spread the word about his record helping him make sales.

In conclusion, some of the ideas I would take from this video would be the colour scheme. This is because the video mainly uses dark colours such as black, grey, brown, blue and many more. However one colour that is used the most is the colour black which symbolises sorrow, pain and regret.  I would also use a range of different camera angles and editing techniques such as panning shots, tracking shots, cut and fade in order to make the video more appealing to the audience and interesting to watch. This is because the editing techniques help to attract the audience to the video and help to show the location and emotions of the artist.

Song Selection

We have decided as a group to produce a music video rather than a short video as we thought we would be able to have a professional looking performance. This is because a short film would require more attention towards the script in order to make it more successful whereas the music video is purely based on footage and lip-syncing. Furthermore, we chose the song by Jay Sean - 'She has no time' as we like him as an artist and admire the type of music he creates as well as the lyrics of this particular song.

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