Wednesday, 26 December 2012

Print Product: Album's Front Cover (Draft Three)

After we created the first and second draft of our album front covers, we tried to experiment with the image and fonts so that we could find the right one which makes our album front cover look professional which follows the right conventions needed to make a CD cover successful. As a result we produced the following CD front covers.




Monday, 10 December 2012

Magazine advert analysis of Drake 'Take Care' Album


This is a magazine advert for Drake’s album ‘Take Care’. The centre image of the magazine advert is the same one used in the album front cover. This shows the audience what the album looks like and also advertises it. The font of the artist name ‘Drake’ is large and in the colour white which contrasts with the background which is black. As a result the title attracts the audiences’ attention as that’s the main source of information which tells the audience the artist’s name. The main colours used in the magazine advert are black, gold and white this is because it relates to the mood and feelings of the artist. For example the colour black symbolises sadness, anger, unhappiness which are Drakes emotions as he is no longer with his girlfriend. The colour white symbolises purity, innocence and happiness. This could be something that he no longer is or possibly taken away from him such as his happiness of being with his girlfriend. Lastly the colour gold symbolises power and strength which can be seen in the mise en scene of the centre image as Drake is wearing gold chains, has a gold candle holder on the table along with a gold cup.

The magazine advert only consists of the basic information that the audience would need such as the artists name and the name of the album. However, on the bottom of the advert the audience can see names of featured artists such as Rihanna, Lil Wayne and Nicki Minaj. As a result this would target other audiences who listen to these featured artists and may purchase the album to listen to their featured song.  On the bottom of the page the advert has small images of the record labels Drake is signed to who have helped Drake produce and create the album which are Cash Money Record and Universal Republic.

After analysing this magazine advertisement some of the ideas I would use from this are the font of the artists name and the image used on the advertisement. This is because the name ‘Drake’ is in a large font which eye catchy and appeals to the audience telling them which artist the album belongs to. The image used on this advertisement is the same as the one used on Drakes album cover which would make the audience remember this image so that they know what the album looks like when they go in stores to purchase it.

Sunday, 9 December 2012

Magazine advert analysis of Rihanna 'Rated R' Album


This is a magazine advert for Rihanna’s album ‘Rated R’. The magazine advertisement looks unique and a lot different compared to Drake’s ‘Take Care’. This is because the medium close up shot of Rihanna makes her look angry, aggressive and scary. This look is supported by the heavy eye makeup and rings worn in the album cover which is not common in an RnB album. However Rihanna is seen to be unique through the way she dresses showing the audience her personality and the kind of person she is. In the image the audience can see that Rihanna uses her right hand to cover her eye which indicates that she is possibly hiding something making the image look more mysterious. The ‘R’ in the top right corner which stands for the album’s name ‘Rated R’ looks as though it has been carved which suggests that the song is about pain which has left Rihanna with deep scars making her the way she looks in the image.

The advertisement mainly consists of three colours which are black, white and red. These colours are symbolic as the colour black symbolises fear, anger and pain. The colour white symbolises purity and innocence and the colour red symbolises love, danger and aggression. All three of these colours relate to the album as they represent Rihanna’s feelings and what she is going through. The magazine advertisement has a torn effect in the middle going across the page which is effective as it has blocked writing on it. This effect could be used to show the audience that she has been torn apart as her name is on the torn side and her image is on the opposite side. The name of the artist is also in blocked writing which attracts the audiences’ attention which is crucial for advertisement as it shows the audience who the album belongs to. In contrast, the writing under it is in small font which looks simple and balances the whole look of the advert.

In the magazine advertisement the name of Rihanna’s two songs are written in bold and red which stands out and attracts the audiences’ attention as it looks eye catchy. Also the colour red is a stereotypical colour of the RnB genre which connotes love, pain and hurt. The name of these two songs stand out as the font is large which means that the target audiences for these two songs are more likely to buy the album. The advert also uses the parental advisory symbol which is important as it indicates the type of content the album consists of so that they can take into account whether it’s suitable if they want to buy it for their children.